Would Adding UTM Tracking Affect Campaign Performance?

  1. If I am not mistaken, making the slightest edit would sort of disrupt its learning algorithm. By the way, will customers see the UTM parameters in the URL of our landing page? (I’m also new to UTM parameters)

  2. Yes, but only in that you'll be able to optimise easier because you'll be able to see where your sales are coming from that bit more clearly

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