1. Make sure you have "expansion off". Btw: maybe those "random people" are in your audience, i don't think you personaly know everyone in your audience :))

  2. Mate what do you mean 'are in my audience'? That's a retarget campaign they absolutely are our audience.

  3. No. I’m saying you should scale them. But smarter.

  4. No worries! I forgot to mention. Never increase the budget with more than 20%/day for an ad set/campaign.

  5. Forgot to ask one thing, what's your strategy when you run testing. Below is my way but I'm wondering if this is right or you have other suggestions.

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