1. Additionally that audience is way way to broad . Dude you need to define your audience and use a email list to create a lookalike then you need to possibly use the lead gen objective if you are contacting these people to then sell service

  2. A spend of 8.50 I'd be on website traffic let's be real that did not generate any sales.

  3. For the month of August my spend for a particular client will be 6k instead of the usual 10k and we will get an overall ROAS OF 700% instead of 1300% we had been getting the previous 5 years. It seems we just have to accept it.

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