I have 37K followers but really low engagement. Followers have come from paid ads.

  1. What was your goal with paying? Did you get any ROI besides followers? Was it doing anything good for you at any point? Just curious.

  2. The advertising campaigns are purchase campaigns with a 2x+ roas. Our campaigns do their job well and I am very experienced in media buying and PPC. I’m just interested in how I can make sure to keep followers from those campaigns engaged organically

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